I've spent more than two decades in luxury hospitality, but hotels are only part of the story. More than anything, I've always been a connector. I'm the person making introductions, spotting opportunities, building communities, and bringing together people who should know each other. Every chapter of my career has been rooted in relationships.

I started my career in sales at Four Seasons Philadelphia, in my hometown (Go Birds!), before moving to The Westin Philadelphia and later joining the powerhouse regional sales team for W Hotels of New York. There, I ranked among the top-performing sales managers globally before being recruited to join the opening team at Trump SoHo.

At the time, Trump Hotel Collection was still in its infancy. While the brand had undeniable name recognition, our challenge was to shift perceptions from the gold-and-gaudy stereotype to the chic, downtown SoHo lifestyle the property embodied. Back then, I often joked that I wouldn't cross 23rd Street without my passport. The energy downtown felt like a different world, and the entrepreneurial spirit of the brand was unlike anything I had experienced. We operated with the ambition of a major hospitality company and the camaraderie of a small, scrappy startup. It was there that I learned how to be creative, resourceful, and strategic while earning a seat at the table alongside the iconic brands that had shaped my hospitality career.

On paper, it looked like a traditional luxury hospitality path. In reality, I was becoming increasingly fascinated by what happened behind the scenes. The relationships. The partnerships. The people driving the business.

In 2016, I took my first entrepreneurial leap and launched UR (Urban Retreat) Well Being, a social club rooted in connection and wellbeing. I was probably a few years ahead of the market. What I hadn't yet realized was that my real passion lived at the intersection of hospitality, travel, wellness, and belonging.

Then came Mustique.

After years inside large hotel organizations, I found myself representing one of the world's most iconic private islands.

I often joke that I went from working for a hotel company to working for an island, and on some days, feeling like one.

As an independent consultant, I reintroduced Mustique to the North American luxury travel community and discovered what would become the foundation of my career: serving as the bridge between extraordinary brands and the people who influence where the world's most discerning travelers choose to spend their time.

What surprised me most about independent consulting wasn't just the autonomy. It was the freedom. I loved the ability to follow opportunities wherever they led. Alongside long-term client partnerships, I found myself taking on executive searches, talent recruitment projects, strategic advisory engagements, mentorship opportunities, and special assignments that didn't fit neatly into a traditional job description.

Some of my favorite work came from those unexpected projects. Helping a brand find the perfect leader. Making an introduction that sparked a partnership. Coaching rising talent. Solving a challenge that required equal parts creativity and relationship capital. I realized that while I loved luxury hospitality, what energized me most was helping people and businesses grow.

In 2019, I founded UR Social Club and, in many ways, invented my own job. What began as a one-woman consultancy evolved into a trusted extension of some of the most respected names in luxury travel, including Mustique Island, NIHI Hotels, Lotte New York Palace, The PuLi Group, private islands, iconic villas, wellness brands, travel advisors, and industry leaders around the world.

As much as I loved building a business on my own, I always imagined having a partner someday. Not just any partner, but someone whose strengths complemented mine. Someone who loved structure as much as I loved relationships. Someone who could build the infrastructure while I focused on what I do best: bringing people together.

For years, that person didn't exist.

Then last fall, I found myself taking on a new client while somehow committing to be in two places at once. Around the same time, my sister Danielle was wrestling with whether she wanted to return to corporate life after more than a decade at PwC and EY. She offered to help and jokingly asked if she could tag along on my annual pilgrimage to ILTM Cannes. Her only condition? That I agree to fly her "comfortably."

What started as a sister helping out quickly became something much bigger.

As we worked together, it became obvious that we brought completely different but highly complementary skill sets to the table. I build relationships, partnerships, and opportunities. Danielle builds structure, process, and scale.

I see possibility. She sees the framework that makes it sustainable.

Over the years, I was often asked when I would start a representation company. My answer was always the same: so many of my friends already do that brilliantly, and until I could find a way to do it differently, I wasn't interested.

URSC Collective became that answer.

It's the model I always wished existed.

A house for luxury hospitality brands and consultants built on trust, camaraderie, collaboration, and genuine partnership. We are intentionally boutique, deeply embedded with the brands we represent, and committed to creating meaningful connections that drive long-term growth. Just as importantly, we've created a platform where talented consultants can build independent careers with the support, community, and operational infrastructure traditionally reserved for larger organizations.

I've spent my career connecting remarkable people, places, and partnerships. URSC Collective is simply the most intentional expression of that work yet.