A reimagined model for
for luxury hospitality
brands + consultants.
URSC Collective is positioned differently than traditional sales representation. Each of our consultants manages a curated roster of accounts and acts as a dedicated, embedded extension of your sales team: attentive, deeply personal, and proudly boutique.
We can work independently or alongside your existing representation company, complementing rather than replacing.
Our Approach
Not an agency. Not a representation company. A collective of luxury hospitality consultants.
Your consultant doesn't represent you. They become you.
Traditional representation firms divide their attention across large portfolios — dozens of properties, multiple teams, your brand presented under someone else's name.
We built URSC Collective around the opposite. Our consultants manage a curated roster, so yours shows up at every trade show, advisor meeting, and sales call as a genuine extension of your team — your business card, your story, your standards.
Behind that one dedicated person sits the full strength of the collective: shared market intelligence, advisor databases, program access, and trade relationships built across the US luxury travel landscape.
For Hospitality Brands
An embedded extension of your sales team. ("Fractional sales director" doesn't quite suit our chic industry)
Seasoned Account Directors — Dedicated, laser-focused, and intentionally boutique. Your consultant works under your brand, not ours.
Strategic Account Management — A tailored US luxury leisure strategy, executed end-to-end: trade shows, sales calls, FAM trips, and advisor engagement.
Advisor & Partnership Access — Established relationships across top agencies, the independent advisor movement, storied consortia, and premium credit card programs.
Collective Intelligence — Market insights, advisor databases, and trade knowledge shared across our network — all working for your brand.
Synergy by Design — We complement your PR, marketing, and representation partners. Never compete, always coordinate.
For Collective Members
Your professional home in luxury hospitality. Going independent doesn't mean going it alone. You can sit with us.
A Curated Professional Home — Your name, your reputation, your way of working — backed by an established, respected brand.
Business Development & Portfolio Curation — Support shaped to where you are. Newly independent: hands-on portfolio curation, deal flow, and guidance for your first chapter on your own. Seasoned consultant: camaraderie first. A seat at the table, shared resources, and exactly the level of support that fits your established book.
Collaboration & Strategic Exchange — Work alongside accomplished peers, trade insights freely, and fast-track relationships that would take years to build alone.
Shared Infrastructure — CRM, advisor databases, proposal templates, and marketing assets. The back office you'd otherwise piece together yourself.
Access & Camaraderie — Trade show floors, industry events, and rooms you want to be in — alongside people who understand exactly what you do.
Meet the Team
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Galit Schwarz
FOUNDER
Galit has spent more than two decades at the intersection of luxury hospitality, relationships, and growth — from the sales floors of Four Seasons and W Hotels to representing some of the world's most iconic properties as an independent consultant.She founded URSC Collective because the model she always wished existed didn't. A house where luxury hospitality brands get a dedicated, embedded partner — and where talented consultants can build independent careers without going it alone.
[Read Galit's full story →]
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Danielle Yatco
COO
to fill in
